Big Data

Big data is data sets that are so voluminous and complex that traditional data processing application software are inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating and information privacy.

Jamie Whitehorn
Members Public

Is Big Data & Hyper-Targeting the new Atomic Bomb of Politics?

A friend recently posted an article on Facebook that provides a possible insight on the recent shock vote on Brexit and the election of President Trump in the US. The Data That Turn The World Upside Down It's a fasicinating discussion on the use of hyper-targeting and extreme profiling to

Jamie Whitehorn
Members Public

Pimping your (data)self OR How you sell your (data) soul for a free app

When you sign up for a weigh-watching app or a fitness app, you are giving the app's vender a HUGE amount of information. Is this a good exchange?