Marketing

Marketing is really about how to sell things to people, be it something physical or an idea. This is a collection of posting about marketing ... and some epic fails :-)

Jamie Whitehorn
Members Public

The art of being subtle, or how to celebrate the longest ruling British Monarch with style

You don't normally think of Google as being particularly subtle. Minimalist, definitely, but not subtle. And yet, that is exactly what they have been today. Look at the screen shot above, notice anything out of the ordinary? The longest serving British Monarh Today, 9th Sept 2015, Queen Elizabeth II became

Jamie Whitehorn
Members Public

Does the word define the behavior …

Can you alter someone's behaviour by changing the definition of a word? I started to wonder about this after I read an article in this morning's Metro newspaper - "A staycation? It may costa packet" It basically says that it may be cheaper to have a holiday abraod,

Jamie Whitehorn
Members Public

Another marketing #epicfail

I really do wonder sometimes if large corpoartions, especially the marketing departments, ever do a reality/sanity check on their projects. A conversation with a friend reminded me of this one recently. GoDaday attempted to satirise one of Budweiser's famous Clydesdale advert for the 2015 Super Bowl adverts. As a

Jamie Whitehorn
Members Public

From Hero to Zero, or how to make an #epicfail at marketing

Generally speaking giving your customers a free gift is a great idea and one marketing departments fall over themselves to do. So how do you turn a seemingly bomb proof idea into an #epicfail? Just ask the Starbucks marketing department. I was rather chuffed to find a card in Saturday's