Marketing is really about how to sell things to people, be it something physical or an idea. This is a collection of posting about marketing ... and some epic fails :-)
You don't normally think of Google as being particularly subtle. Minimalist, definitely, but not subtle. And yet, that is exactly what they
Can you alter someone's behaviour by changing the definition of a word? I started to wonder about this after I read an article in this morni
I really do wonder sometimes if large corpoartions, especially the marketing departments, ever do a reality/sanity check on their projects.
Generally speaking giving your customers a free gift is a great idea and one marketing departments fall over themselves to do. So how do you