The art of being subtle, or how to celebrate the longest ruling British Monarch with style

You don't normally think of Google as being particularly subtle. Minimalist, definitely, but not subtle. And yet, that is exactly what they have been today. Look at the screen shot above, notice anything out of the ordinary?

The longest serving British Monarh

Today, 9th Sept 2015, Queen Elizabeth II became the longest reigning British Monarch, having been on the throne for over 63 years.

BBC News: Queen Elizabeth II becomes longest-reigning UK monarch
Yahoo: Royal record breaker: Queen Elizabeth becomes longest-reigning monarch).

Picture of Queen Elizabeth II

Google Doodle

Google normally celebrates such notable events or historic birthdays with a special banner, or Google Doodle, on its home page. They may be static, they may be animated, some of them are even fully-fledged games. There's even a museum to previous doodles on the Google site. They are gorgeous, but they are not subtle :-)

Google Doodle of Ada Lovelace

Google Doodle for Children's Day

Homepage subtlety

However today's homepage was remarkably normally - unless you looked quite closely. Google had added just two extra words to its homepage below the search bar.

Picture of Google home page saying Congratulations Maam

Congratulations Ma'am

Had they listened to the Palace who said the Queen wanted to occasion to be a low-key affair? I don't know, but whatever the reason, it was a beautifully understated and superb way to recognise the achievement.


"When things are perfect, that's when you need to worry the most." - Drew Barrymore



Jamie Whitehorn

Jamie Whitehorn

A self proclaimed geek who loves technology, data, computers and science; but balances this by spending time with his wonderful better half and their dogs and horses in the countryside.

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